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Published 14:21 IST, January 20th 2025

Instagram Announces Edits, Its New App for Editing Reels

According to the App Store listing, Edits “is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone.”

Reported by: Tech Desk
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Instagram has a new video editing app called Edits. | Image: App Store

Instagram has unveiled a new video editing app, simply called Edits. In his announcement on Threads — Meta’s rival to X, Instagram boss Adam Mosseri said Edits will take on CapCut, a popular video editing app discontinued alongside TikTok last week in the US. Edits will offer a full range of tools that will help creators edit videos professionally. However, it will not be available until March.

“There’s a lot going on right now, but no matter what happens it’s our job to provide the best possible tools for creators,” said Mosseri. He added that Edits is CapCut, “but more for creators than casual video makers.”

According to the app listing on the App Store — which recently removed TikTok after the US Supreme Court upheld the Biden administration’s ban law, Edits “is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone.” In Mosseri’s words, Edits users will find “a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera, all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform.”

In other words, Edits will combine CapCut’s video editing capabilities with the tools that more professional video editing software offers, such as chroma screens and video overlays. In addition, it will also offer metrics measurement to let users keep track of engagement from followers and non-followers on a single dashboard.

Responding to criticism around Edits being just another Meta’s attempt to copy an existing app, Mosseri said Meta has been working on Edits “for months.” He added that Edits will look “pretty different” from CapCut. “Edits will have a much broader range of creative tools and probably a smaller addressable audience.”

Updated 14:21 IST, January 20th 2025