Meta To Offer Choices on Personal Facebook, Instagram Ads in Europe

Meta has committed to giving Facebook and Instagram users in the European Union a choice when it comes to personalised ads, in line with the EU's Digital Markets Act, the European Commission said on Monday.

"Meta will give users the effective choice between consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising," the Commission said in a statement.

Meta will present the new options to EU users in January next year, it added.

The European Commission warned Meta in June of possible daily fines after the US social media giant said it would only make limited changes to its pay-or-consent model to comply with the European Union's Digital Markets Act.

The Facebook owner was already hit with a 200-million-euro ($234 million) fine in April after the EU antitrust enforcer said the model breached the DMA from its introduction in November 2023 to November 2024.

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