In what could be a tough time ahead for Swiggy, Zomato and UberEats in India, e-commerce giant Amazon India's own food delivery app may be on its way, according to reports. If reports are anything to go by, Amazon India may be gearing up to launch its own online food delivery division to compete with Swiggy, Zomato and UberEats in the Indian market. Amazon India will likely launch its food delivery app sometime around Diwali, as per reports. Here is everything we have heard about Amazon's 'upcoming' online food delivery efforts so far
According to reports, Amazon India has a capital of Rs 3500 crores reserved for its online food delivery business. This capital will reportedly be used for coupons and discounts. The aim here could be to disrupt the business and gain maximum market share in the online food delivery segment. Amazon India has its existing workforce of delivery partners and chances are Amazon would put its existing workforce of delivery partners to use in order to speed up the delivery process. More details awaited on that front though.
One of the USPs of Amazon's food delivery business is said to be faster delivery. The company is likely is to use its advanced predictive technology to further identify potential customers and speed up its delivery process to a significant extent. Report has it, Amazon is to charge restaurant partners as much as 25 per cent on commission on orders. Meanwhile, Swiggy, Uber Eats and Zomato reportedly charge an average of 20 per cent commission to restaurants for each order. It remains to be seen whether Amazon's entry into India's fairly crowded food delivery business turns out to be a game-changer or not.
Swiggy and Zomato lead India's online food delivery business. Zomato hit 214 million orders worth $821 million in the first half of the financial year 2019-2020. Redseer Research says Swiggy reached up to 3 million orders per day or 500 million orders in the span of six months.