With the general elections fast approaching, micro-blogging site Twitter would naturally experience increased political conversations and debates. With encouraging healthy conversations, and positive political discussions being the focal point, Twitter has partnered with the Election Commission of India to onboard the latter’s Systematic Voters' Education and Electoral Participation Program ( SVEEP) which has a verified handle as well “@ECISVEEP”.
Twitter India has also launched a special election emoji, aimed at encouraging healthy participation in election-related discussions, and encouraging more people to go out and vote. This could potentially lead to a check on all the negativity and negative political trolling related to the elections.
Time for election positivity
The Election Commission of India’s Systematic Voters' Education and Electoral Participation program (SVEEP) on Twitter (@ECISVEEP) is set up to raise more voter awareness through the platform. This verified handle was launched on Holi and one of their first campaigns on Twitter #DeshKaMahaTyohar was about empanelling voters.
The new Twitter-election emoji is aimed at onboarding as many Indians (from across the globe) take part in positive election-related conversations (on the micro-blogging site) rather than blindly troll political parties. The emoji is available from now till 31 May 2019, featuring a panoramic colored illustration of the Parliament of India. People can Tweet in Hindi, English, Bengali/Assamese, Gujarati, Kannada, Malayalam, Marathi, Odiya, Punjabi, Tamil, and Telugu.
Remarking on the Election Commission’s Twitter debut, , Deputy Election Commissioner said,.“As we move closer to the 17th Lok Sabha election in the country, we are committed to ensuring fair administration of the electoral process, by equipping India’s voters with accurate and adequate information to make their choice. We are proud to extend this commitment with the launch of our new handle on Twitter. @ECISVEEP would allow us to further the aim of building a stronger democracy, by encouraging all eligible citizens to be aware and active in the voting process, thereby maintaining and enhancing the sanctity of the electoral process. It’s our wish and hope that all voters will participate in the coming national election 2019 in an informed and ethical way,” stated Umesh Kumar Sinha who is Deputy Election Commissioner.