The Unique Identification Authority of India (UIDAI) has announced its official debut on Facebook-owned photo-sharing platform Instagram. The announcement was made by UIDAI's official Twitter account. The official announcement also includes a caption, reading: "Starting Aadhaar's Instagram profile with something exciting."
"We had to start our Instagram profile with an exciting new offering for our digital audience. Follow us on instagram.com/aadhaar_official to know more," UIDAI said in its tweet.
At the time of publishing this story, the official Instagram profile of UIDAI Aadhaar has just over 300 followers. However, the number of followers are expected to increase over a period of time. What's more, the account is yet to be verified.
As of now, the UIDAI has not posted any photo on Aadhaar's official Instagram profile. However, an Instagram story was posted from the profile, including the same photo that UIDAI posted in a tweet on Aadhaar's official Twitter profile.
The official Aadhaar UIDAI account is following 19 profiles including Prime Minister Narendra Modi, president Ramnath Kovind, Electronics and Information Technology Minister Ravi Shankar Prasad among others.
In addition to Instagram, UIDAI also has a presence on Twitter, Facebook and YouTube. On Twitter, UIDAI has just over 2 lakh followers whereas, on Facebook, Aadhaar has more than 6 lakh followers. On YouTube, Aadhaar has nearly 45,000 subscribers. Collectivity, UIDAI has nearly 1 million followers across social media and digital platforms.
In related news, Instagram is now taking on TikTok with some new additions to the Facebook-owned photo-sharing app. Instagram is rolling out lyrics to ephemeral stories. Full details here.