Was Amazon Prime Day 2022 sale a success? Here are the seller and consumer statistics

Prime Day 2022 in India came to a successful close this weekend (July 23 and 24) with members across India discovering joy at the two-day celebration with the best deals, savings, new launches, blockbuster entertainment and more! Prime members from 95% of the pin codes in India purchased during this year’s Prime Day more than 32,000 sellers saw their highest ever sales day.

About 1.5x more customers signed up for Prime membership compared to last year’s Prime Day, with 2 out of 3 new members joining from outside of the top 10 towns/cities like Rourkela, Mokokchung, Kullu, Dholpur, Nagapattinam, Tonk, Sehore, Kanchipuram, Raebareli, Ramgarh, Thanjavur, Sawai Madhopur, Yamuna Nagar. India’s Prime Day entertainment line-up on Prime Video was loved by consumers within and outside the country. Prime members from over 3800 Indian cities and towns, and in over 230 countries and territories have watched India’s Prime Day releases on Prime Video.

Customers shopped from more sellers than last year

Customers shopped from 50% more sellers last Prime Day, from 11,738 pin codes during the lead-up and on Prime Day this year. 70% of the sellers who received an order are from Tier 2-3-4 cities like Kolhapur, Surat, Ghaziabad, Raipur, Coimbatore, Mangalore, Jalandhar and Cuttack. These sellers include artisans, weavers, women entrepreneurs, start-ups and brands, and local offline neighbourhood stores.

More sellers witnessed their highest single-day sale

More than 32,000 sellers saw their highest ever sales day. Nearly 18% more sellers’ grossed sales over INR 1 crore and close to 38% more sellers grossed sales of over 1 lakh vs last Prime Day. Local neighbourhood shops that sell on Amazon witnessed a sales growth of 4X.  Customers enthusiastically chose to buy genuine Indian handlooms and handicrafts as artisans, weavers and artisanal brands from Amazon Karigar witnessed a nearly 4.5X sales uplift. Women Entrepreneurs under the Amazon Saheli doubled their sales.

Commenting on the success of the event, Akshay Sahi, Director, Prime and Delivery Experience, Amazon India said “Prime Day is a celebration of our Prime members; Small& medium businesses and we are truly humbled by their participation. We had thousands of deals, 500+ new product launches from brand partners and sellers and exciting blockbuster entertainment which our customers loved. The strong growth of new Prime member sign-up especially from smaller towns and cities across India is a strong testament to Amazon Prime’s commitment to providing unmatched value to our members, every day.”

Amazon Prime Day Sale 2022 consumer insights 

• Groceries, Beauty, Apparels, Smartphones, Home & Kitchen, Personal Computing, Electronics and shoes categories were among those that saw the most success in terms of units sold
• Top selling consumer electronic brands across laptops, smartwatches, headphones & speakers, computer accessories, tablets and other categories were HP, Lenovo, Asus, Apple, Boat, Noise and Sony.
• Members were in favour of upgrading their existing Large appliances and bought front load washing machines, double door and side-by-side refrigerators, inverters, and ACs from top-selling brands like Samsung, LG, Whirlpool, Bosch, IFB etc.
• Alexa continued to make homes smarter- almost 3 out of 4 Echo customers got started on their smart-home journey this Prime Day with Alexa smart home bundles.