OnePlus on Thursday launched the most-anticipated OnePlus TV, alongside the OnePlus 7T. Currently available only in India, OnePlus TV comes in two variants: OnePlus TV Q1 and OnePlus TV Q1 Pro. OnePlus TV Q1 is priced at Rs 69,990 whereas the Q1 Pro costs Rs 99,990. In the future, OnePlus plans to launch TVs in China, Europe and North America.
OnePlus has partnered with several content providers. The OnePlus Play dashboard comprises the series of OTT apps and services like Amazon Prime Video, Hotstar, SonyLiv, Youtube. Hungama, Eros and Zee5
“We didn’t want to make an ordinary smart TV, we wanted to make a TV that would meet the highest standard in the industry, and one that would be a breakthrough in users’ home internet experience,” said Lau.
Design-wise, quintessential to OnePlus, the design is sleek and clean, it flaunts nearly bezel-less screen and a moving soundbar. It sports a 55-inch 4K QLED display with the colour range of NTSC 120%. The display also supports Dolby Vision and HDR+. It has 50W 8-speaker setup (four full-range front-facing speakers, two front-facing tweeters for the highs and two rear subwoofers for the bass), with support for Dolby Atmos.
OnePlus TV is powered by Android TV. It also has support for Google Assistant and Amazon Alexa. OnePlus Connect app provides users with additional control such as TypeSync, Quick App Switch, Smart Volume Control, Screenshots and more.
After six years of unwavering focus on smartphones, it’s a big step for OnePlus to diversify into a whole new product. And TV was deliberate choice and was they believe was the right answer to their question, ‘what OnePlus can bring to the table for the next 10 years’. Pete Lau, Founder and CEO of OnePlus tells us, “After thoughtful consideration and long soul searching, we believe that we want to provide ecosystem products for the future and our first product beyond smartphone should be TV.” OnePlus has been working on OnePlus TV for the past two years and is currently only available in India. OnePlus plans to launch TVs in China, Europe, and North America, after getting the local and regional content providers on board.
OnePlus has certainly chosen a lucrative time to launch its new product in India right ahead of the festive season. It remains to be seen how consumers will respond to this new product from OnePlus considering it is a competitive market and OnePlus does come as a premium product. OnePlus TV series will be available from September 28 on their online partner Amazon.