Incumbent telco Bharti Airtel’s Rs 169 prepaid recharge plan comes exactly a week after Vodafone-Idea came out with its own Rs 169 scheme for prepaid subscribers. USP of the Airtel Rs 169 prepaid plan is that it seemingly offers totally unlimited calls rather than cap these to up to 250 minutes per day.
Now, Airtel has also made the Rs 169 plan live on the MyAirtel app and its official online recharge portal; if you are an Airtel prepaid mobile subscriber, do check the MyAirtel app and share thoughts and insights on whether the plan is live in your region. As far as its benefits are concerned, the Airtel Rs 169 prepaid scheme offers 1GB 4G/3G data, 100 SMS messages per day free, apart from the free national calling. Validity of this tariff plan is 28 days post recharge.
Here, it is worth noting that the competition between telcos is apparently intensifying; with all major incumbent telcos engaged in a rat race to win over subscribers and acquire new ones before Reliance Jio does. At this juncture, it is also worth mentioning that Reliance Jio’s JioPhone range of LTE feature phones have started supporting essential applications viz WhatsApp, YouTube, and Facebook; hence, this could even trigger a potential feature phones war beginning from the new year 2019. In feature phone hardware, there is undeniably direct competition between Nokia and Jio; with the former even gaining significant market share as of November 2018 as per a Counterpoint research report (in the global feature phone segment). As per these statistics, Nokia had 14% global market share; over Jio’s 11% in the feature phones area.
Hence, affordability could be a key factor even for telcos to target their subscribers; for the time being, anticipate till the onset of 2019 to potentially witness other populist tariff packages from all telcos; even Reliance Jio.