Incumbent telco Airtel has now seemingly introduced a Rs 119 recharge package that offers unlimited benefits and valid for a period of 28 days. Now, this scheme is valid for 28 days that makes it a short validity pack.
There is also a reasonable data offering in this Rs 118 package. Subscribers get to use up to 1GB of data over the entire 28 day validity period offering of the scheme. In addition, roaming calls would also not be charged, and users could get to send 300 text messages for free.
Now, the Rs 119 plan from Airtel seems to be a PAN-India prepaid offering and USP of this plan is that it is seemingly tailor-made for those not preferring to spend hefty sums on monthly recharges while having only a marginal data requirement; with voice calling being the key factor. In this scenario, data is most likely used reasonably/comparatively judiciously such as for basic WhatsApp (social networking in general) and emails.
If you are desirous of subscribing to a minimal data-yet unlimited free voice calling combo, you could check out the official eRecharge portal as well as the myAirtel application.
Also, Airtel’s Rs 119 plan represents an apparent paradigm shift which is potentially to cater to those preferring a smartphone for basic general everyday usage; rather than use their devices as business aides. Now, it only becomes imminent that this category of subscribers is kept in mind, by the incumbent telcos, rather than only the millennials and the corporate.
In addition, the unlimited packages have also become a new trend focussing on the long-term needs of the consumer; rather than forcing to make separate recharges for voice and data. Along with these, the long validity plans viz 365-day plans have also become a trend amongst today’s telcos - even Reliance Jio has an annual prepaid recharge scheme for subscribers at Rs 1699 that offers a package of voice and data for a period of 1 year from the time of recharge. Gauging these, it is clear that the Indian telecom scenario could get more intuitive as time progresses thereby potentially proving that healthy competition always results in healthier innovations. Don’t you think so?