Advertisement

Updated November 29th, 2018 at 11:48 IST

Asus says no to price hike ahead of Asus ROG Phone launch

Asus India’s Mobile Business Head, Dinesh Sharma, has released a statement confirming the company’s decision to stick to the original price despite weaker rupee. By not announcing a price hike, Asus wants to keep their fans happy.

Reported by: Tech Desk
| Image:self
Advertisement

Weak rupee might impact smartphone price in India in the future. Earlier this month, Chinese smartphone brands such as Xiaomi and Realme increased the price of some of their smartphones due to falling rupee and dollar getting stronger. This has led to a widespread speculation that brands such as Samsung, Oppo and Vivo might as well increase the price of their smartphones.

Amid these reports, Asus has decided not to increase the price of their smartphones (at least for now). Asus India’s Mobile Business Head, Dinesh Sharma, has released a statement confirming their move. This is what he had to say:

“We're committed to the Indian market and thrive to keep our fans happy. Despite the ongoing rupee-dollar race, we have decided to absorb the cost currently and give our fans a better value proposition. We are glad to announce that none of our ZenFones will see an increase in price.”

This could be an ideal move for a brand to maintain a foothold in India’s highly competitive smartphone market and Asus doesn’t seem interested in doing anything that's likely to make potential customers upset. Now it remains to be seen for how long does Asus stick to this plan though.

Currently, Asus India is selling a couple of handsets under their ZenFone moniker such as Asus Zenfone 5Z, Asus Zenfone Max Pro M1 etc.

Also Read | Asus Zenfone 5Z users in India to receive Android 9 Pie update in January 2019

New Asus ROG Phone launch In India today

Asus is launching its latest smartphone Asus ROG Phone in the Indian market today. It became official in June this year. Powering the device is up to 8GB RAM, Snapdragon 845 chip and Adreno 630 GPU for graphics. It sports a 6-inch AMOLED screen featuring 2,160 x 1,080 Full HD+ resolution. It’s further protected by Corning Gorilla Glass 6. It houses 12MP+8MP dual rear cameras. Up front is a single 8MP selfie camera.

Asus ROG Phone India launch livestream

Asus India has hosted the live stream of the ROG Phone launch on YouTube. The launch event starts at 12 noon.

Advertisement

Published November 29th, 2018 at 11:48 IST

Your Voice. Now Direct.

Send us your views, we’ll publish them. This section is moderated.

Advertisement
Advertisement

Trending Quicks

INDI Seals Seat-sharing Deal in Bihar, RJD to Contest on 26 Seats, Cong 9
a few seconds ago
Congress Press Conference
8 minutes ago
Adani Green Adopts Robotics for Solar Module Maintenance
8 minutes ago
Electric Vehicle
10 minutes ago
Lok Sabha Elections 2024 LIVE
10 minutes ago
Sunita Kejriwal urged people to send ‘messages of support’ to Delhi CM
13 minutes ago
A poster of Crew
16 minutes ago
"We never celebrated Holi after the incident (the murder), I felt that today is Holi for us,” Alka Rai, wife of formerBJP MLA Krishnanand Rai said.
18 minutes ago
PM Modi & BillGates
24 minutes ago
Advertisement
Advertisement
Advertisement
Whatsapp logo