It's no secret that the Galaxy M10 and Galaxy M20 have been designed from ground up to take on the likes of Xiaomi, a Chinese company that took over its Indian market share in Q4 2017 and continues to dominate still, holding as much as a five-point lead (over Samsung) as of Q4 2019. As it turns out, there’s a lot more in common between the two rivals' strategies, the Galaxy M10 and Galaxy M20 are not only online-exclusive phones, Samsung is also adopting a flash sales model to sell them in India.
Xiaomi is credited with introducing the flash sales model in India and like it or not Samsung is now seemingly joining the bandwagon with its India-first Galaxy M-series.
The Galaxy M10 and Galaxy M20 went on sale for the first time in India today at 12PM IST via Amazon India and Samsung’s e-shop. They were sold out soon enough. “Samsung India's latest smartphones, Galaxy M, got off to an extraordinary start today, with Amazon.in putting out the ‘sold-out’ sign post commencement of sale,” Samsung said in a press statement. The Galaxy M10 and Galaxy M20 are also sold out on Samsung e-shop.
In response to a Republic World query on the nature of the first sale, a source familiar with Samsung's plans confirmed that the company is indeed adopting a flash sales model for selling the Galaxy M10 and Galaxy M20 in India. Which means the Galaxy M10 and Galaxy M20 are first Samsung phones to adopt this model. Either that, or this is the first time that Samsung is really hyping its sold out inventory. The next sale of the Galaxy M10 and Galaxy M20 is now planned for February 7 at 12PM IST via the same online sales channels.
“The inaugural sale of Galaxy M10 and Galaxy M20, built for India’s millennials, saw millions of consumers logging into Amazon.in and Samsung.com to be the first to own these powerful devices. It was a big day one for Galaxy M. Response in terms of record traffic and sales on Amazon.in and Samsung.com reaffirms the excitement for Galaxy M amongst consumers.”
The Galaxy M10 and Galaxy M20 bring many industry firsts for Samsung including its first Infinity-V notch display and a whopping 5,000mAh battery under the hood, which is a first for Samsung in the under Rs 20,000 price bracket. It’s safe to say that one can add one more first to that list.