The Nokia 106 2018 edition is now officially available for purchase in India at a sub $30 price tag. This handset is a feature phone, and USP of the phone is its claimed 16 hour battery life on usage that can be termed general. At this juncture, it is worth understanding that feature phones still hold decent user share globally as per a recent research report.Even the Nokia branding, by HMD Global, is said to have retained substantial number of users as far as feature phones are concerned.
Now, the Nokia 106 (2018) is available for purchase online; and e-tailer Flipkart has currently put a Rs 1538 ($23) price tag on the handset. The phone is also selling for Rs 1478 ($22) on Amazon. Also, with HMD Global seemingly laying equal emphasis on feature phones, as that of Android-driven smartphones, the loyalist base of the Nokia brand especially in countries like India comes to the fore. It is worth noting that Nokia from the time of its debut in India till its latest HMD Global branding has still been capturing eyeballs specifically in tier-2 markets as well as in the urban centres with people owning a secondary feature-phone to complement their primary smartphones.
The “nostalgia” factor with respect to the Nokia branding is also seemingly relevant in India; which is evident by the fact that the above research report (by Counterpoint research, called the Counterpoint Market Monitor) lists the Nokia 3310 (priced at Rs 3000 roughly) as a preferred feature phone amongst the global user base; with India also accounting for a decent number of users.
Hence, with feature phones still seemingly relevant, purchasing of these is now upto the intelligence of the potential buyers (fans of a brand). In related developments, the Nokia 8110 which is a feature-phone offering LTE capabilities is available for purchase online at roughly Rs 6000. This phone is driven by teh Kai operating platform that should now offer support for popular applications such as WhatsApp, YouTube, and Facebook.