CCD condoles its founder VG Siddhartha's demise, logo goes black in mourning

Cafe Coffee Day on Wednesday changed the colour of its logo from red to black in all its social media accounts following its founder VG Siddhartha's death. It also gave a beautiful tribute to him in the social media accounts. 

The tribute which was shared on the company's social media accounts, said, "The visionary who started the coffee revolution in India. The dreamer whose heart was as big as his dreams. The gentleman for whom relationships were way above business. An icon whose simplicity outshone his achievements. The entrepreneur who took an Indian brand to the world.

"We remember our beloved CHAIRMAN VG SIDDHARTHA with pride and will miss him dearly. We stand committed to his vision and will continue building on his legacy."

READ | VG Siddhartha: From Wanting To Join Army To Creating India's Own Starbucks, The CCD Founder's Story

Below are the pictures of the company's social media accounts where it can be seen that the colour of the logo has been changed from red to black.

READ | Kiran Mazumdar Shaw Condoles CCD Founder VG Siddhartha's Death, Anand Mahindra & Sachin Bansal Back Entrepreneurs

Below are the posts by the company.

After being missing for over 36 hours, on Wednesday morning, Siddhartha's body was found on the banks of Netravati River near Hoige Bazaar in Mangaluru. Condolences from major Indian businesspersons, politicians poured in as his family reeled under the tragic loss.

The company released state announcing executive appointments done by the board, after confirmation of Siddhartha's death. Executive committee will explore opportunities to deleverage i.e 'reduce its debt by sale of assets' the Coffee Day Group.

READ | VG Siddhartha's Death: CCD Appoints S V Ranganath As Interim Chairman, Here's The Tragic Timeline Of Events