Facebook has just done something unimaginable. Believe it or not, the world's largest social media company has announced a whole new branding that's drastically different from its current branding. First things first, Facebook is leaving behind its iconic blue logo, which somehow leads people to remember everything that has gone wrong and still going wrong with the company. But needless to say, the reason behind Facebook's rebranding is much more than image makeover. This is what Facebook's new branding looks like:
Yes, Facebook's leadership clearly wants more people to know that they are not limited to Facebook and Messenger apps. Facebook also owns and operates quite a few other divisions such as WhatsApp, Instagram, Oculus, Portal, Calibra and Workplace. So obviously, Facebook wants more people to know who is the real boss behind all these other products, especially WhatsApp and Instagram.
"People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together," said Antonio Lucio, Chief Marketing Officer at Facebook.
As you can see, Facebook becomes FACEBOOK as the capitalisation of letters takes place. The GIF above shows the new Facebook logo in different colour combinations. Hence, when the new logo makes its way into other products like, let's say Instagram or WhatsApp, Facebook's new branding will adapt to that app's branding as well.
The changes will be visible on Instagram and WhatsApp listings on both Apple's App Store and Google's Play Store. Facebook is expected to implement these changes to WhatsApp and Instagram 'over the coming weeks.' Meanwhile, Oculus branding already has 'from Facebook' mention.
'Facebook' as a parent organisation will also have a new website with the new logo. Facebook has played it safe by not touching or replacing the current branding on Facebook as the social media platform (app and website) Usually when such big decisions expect users to adapt to the changes, things don't go well, further leading to a severe backlash from users.
This could very well be a part of Facebook CEO Mark Zuckerberg's privacy vision and plans to merge WhatsApp, Instagram and Facebook in the future. But so far, WhatsApp and Instagram's independent identity has worked in Facebook's favour, especially since many youngsters have fled Facebook in favour of other youth-centric platforms such as TikTok, Snapchat and Instagram.