HMD Barbie Phone Launch: Is Apple & Samsung Ready for the Pink Wave?

The HMD Barbie Phone, priced at ₹7,999 in India, is a retro-style flip phone designed in collaboration with Mattel. It comes in a Power Pink shade and features a 2.8-inch QVGA inner screen along with a 1.77-inch outer display that doubles as a mirror. Powered by a Unisoc T107 processor, it includes 64MB RAM and 128MB storage, expandable up to 32GB via microSD. Running on the S30+ OS, it offers a Barbie-themed interface with “Hi Barbie” sounds and a Malibu Snake game. The phone includes a 0.3MP camera, a 1,450mAh removable battery, 4G support, Bluetooth 5.0, and USB-C charging. Packaged in a jewelry box, it comes with additional accessories like back covers, stickers, and a beaded lanyard. Designed for Barbie enthusiasts and those seeking a minimalist alternative to smartphones.