Craziest '₹1 Sale' Triggers Stampede At Mumbai's Infinity Mall | WATCH

Malad: A stampede-like situation was reported from Mumbai's Infiniti Mall in Malad West after a promotional '₹1 sale' offer by fashion brand NEWME drew a massive crowd on Saturday. Videos that surfaced on social media showed shoppers packed tightly near the store’s entrance, with several people seen pushing forward as security personnel tried to control the rush.

The crowd reportedly gathered after a viral promotional reel announced a ₹1 offer at NEWME’s Infiniti Mall outlet. The clothing brand targets young shoppers and Gen Z consumers.

As the crowd swelled outside the showroom, the situation became difficult to manage. Visuals from the scene showed congestion in the narrow area near the outlet, raising concerns over crowd control and public safety. Some reports described the situation as “stampede-like”.

Police personnel were later deployed to the spot to manage the crowd and prevent any untoward incident. Authorities dispersed the gathering after announcements were made that the store would remain closed for the day and the offer would not continue. The situation was eventually brought under control without any major incident being reported.

The NEWME store in Infiniti Mall is located on the second floor.

NEWME Calls Off The Offer

NEWME issued a statement after the incident, saying the ₹1 offer had seen an overwhelming response at its stores in Mumbai and Pune.

The company said local authorities directed the immediate discontinuation of the offer in the interest of public safety. The brand added that the safety of customers, staff and the public remained its highest priority.

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