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Cadbury 'Unity Bar' Promoting Diversity In India Sparks Global Debate

Written By Radhika Sarkar | Mumbai | Published:

Hack:

  • Cadbury released a 'Unity Bar' in India featuring four different types of chocolate namely dark, blended, milk and white.
  • However, many netizens missed the mark of advertisement claiming it was racist in nature.

The globally acclaimed confectionery, Cadbury released a 'Unity Bar' in India featuring four different types of chocolate namely dark, blended, milk and white. While the multi-flavored bar rolled out on August 15 teaming up with advertising agency, Ogilvy in order to celebrate the country's Independence Day, in a rather unfortunate situation, many fans and audiences missed the mark, thus prompting a herculean argument on the internet. 

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A post shared by Cadbury Dairy Milk (@cadburydairymilkin) on

While unveiling the Unity Bar, the advertising agency had stated that India is a diverse country with people of different castes, creed, languages, religions, and region, and in order to celebrate it, the company had come forward with the idea of putting them together with 'love'. 

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Cadbury's 'Unity Bar' triggers debate: 

Triggering a massive debate on social media, many netizens flagged the British confectionery stating that the advertisement was racist in nature. However, a few others supported their brainchild. A user from the UK tweeted saying, "boycott the unity bar", another user chimed in saying, "I don't understand what the fuss is about, this is lovely". 

READ: Fried Chicken And Chocolate Bars Fuelled Ben Stokes' Ashes Fireworks

For the Unity Bar: 

Against the Unity Bar: 

For the uninitiated, the advertisement was lauded widely  for its inclusivity, despite Hindi being the most common language, the front page ad used different languages, for different areas which read, "Sweet things happen when we unite" 

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