Updated January 28th, 2020 at 14:29 IST

Barbie franchise to diversify range, adds dolls without hair and vitiligo to lineup

Iconic range of Barbie dolls attempts to diversify with the introduction of dolls with no hair and vitiligo. This is part of the toymakers to become inclusive.

Reported by: Shubham Bose
| Image:self
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In a bid to further inclusivity and diversity in its Barbie doll range, toymaker Mattel will now introduce dolls with no hair and vitiligo. The dolls are hitting the shelves in a bid to bring some variation to the dolls and also help girls that are going through problems like hair loss and suffer from vitiligo.

Barbie franchises attempt to be globally inclusive

According to a statement by Mattel, the new dolls will ensure that the brand of Barbie represents 'global diversity and inclusivity'. The toymaker added that if there are any girls out there that are experiencing hair loss then they wanted those girls to be able to see themselves reflected in the dolls and hopefully feel better about themselves.

In 2016, Mattel introduced a fashionistas line of Barbies that introduced the world to more body types, skin tones, and hairstyles to their line of Barbies. The following year saw the launch of a hijab-wearing Barbie. In the past, there was even a wheel-chair Barbie and even a Barbie that had a hearing impairment.

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Published January 28th, 2020 at 14:29 IST