Popular ice cream brand Ben & Jerry's was sued by an environmental lawyer, James Ehlers, who stated that Ben and Jerry's had duped its customers by stating that the milk and cream they used to make their ice cream was a "happy cows" exclusive. According to reports, James stated that the ice cream company had broken their consumer's trust by stating that the milk and cream were sourced from cows at Vermont dairies, who also take part in its Caring Dairy program.
James said that that less than half of the milk and cream procured was from Happy Cows, with the rest of the consignment coming from factory produced and dairy operations for mass productions.
He further added that the deceptive practices by Ben and Jerry's and its parent company Unilever allowed them to charge premium prices for products not made from premium milk and cream and that in turn violated a Vermont consumer protection law.
According to reports, a lawsuit was filed on October 29 in a court in Burlington and in that Vermont dairies is seeking compensation from ice cream purchasers nationwide and in Vermont itself and also to put a stop to Ben and Jerry's claim that the milk and cream used by them was coming from 'Happy Cows' or Caring Dairy farms.
In response to this, a representative of Ben and Jerry's, Laura Peterson, stated that the ice cream company was committed to building a tough and a regenerative dairy supply and said that its Caring Dairy Program to the most progressive as compared to its competitors.
A few of the ice cream flavors by the ice cream company, such as the Americone Dream and Chunky Monkey, are sold for a cost of $4.50 a pint or about a total of 28 cents for an ounce at Walmart.
The popular ice-cream company was established in the year 1978 in a renovated gas station and has long maintained itself as a socially conscious company and also manufactures frozen yogurt and sorbet. However, the Anglo-Dutch food company, Unilever, purchased Ben and Jerry's in the year 2000.
(With inputs from agencies)