Ben Cohen and Jerry Greenfield, the duo behind Ben & Jerry's, opened their first shop in 1978, and over the past 40 years have experimented with a lot of different flavour combinations. Unfortunately, not every flavour works in the market.
In honor of all of the Ben & Jerry's flavours that needed to retire in order to make room for new flavours, ice cream lovers passing through Waterbury, Vermont can stop in to pay their respects to the dearly de-pinted that have been laid to rest in the Ben & Jerry's Flavour Graveyard. The flavour graveyard exists online and offline.
The Ben & Jerry's Flavour Graveyard was originally a web page dedicated to the brand's discontinued flavours. This is how the online graveyard looks like:
The offline 'flavour graveyard' has now become a tourist attraction which is located behind the first Ben & Jerry's factory in Waterbury, Vermont. The small plot of land displays rows of granite headstones, each dedicated to some of the 300 discontinued pints. The reminiscent plaques offer brief, quirky poems about the shelf lives of the flavours.
When the physical graveyard was built in 1997, only four flavours had been laid to rest in an actual plot: Dastardly Mash, Economic Crunch, Ethan Almond, and Tuskegee Chunk. Now, you can visit and mourn over 40 of what the brand labels as their "not-so-best sellers."
Ben & Jerry's still look back fondly at some of their biggest "flavour flops" that have since been laid to rest, like Sugar Plum (plum ice cream with a caramel swirl), and Oh Pear (pear ice cream with almond and fudge swirl). A handful of flavours dismissed from market shelves are still missed by fans.
But, your favorite flavour may not be gone for good- flavours can be resurrected. If your favorite flavour or a flavour that you want to try, you can do so in the Flavour Graveyard and don't lose hope of its return!
According to a fun poem on the Ben & Jerry's site, the flavours that have "died" aren't gone forever.
The brand has an ongoing competition in which fans can vote for their favorite flavour in the graveyard to be resurrected as the next limited batch.