Kissing contest in Minsk to celebrate Valentine's Day

Minsk, Belarus — Love was in the air in a shopping mall in the Belarusian capital Minsk on Sunday where a creative kissing competition was held ahead of Valentine's Day, with the happy winning couple kissing their way to a paid holiday for two.

The ideal kiss, according to contest organisers, would not only last a whole hour, but would also have great energy and a creative element to it.

Dasha, a contestant, said, "First I was thinking I would paint a landscape, or the sky, something like that. But then I realised that I was painting my feelings, I just wanted to memorise this day."

Twenty-three couples were given one hour to show their kissing skills and inventiveness.

Some managed to paint a picture, while others were knitting and writing love poems while kissing.

A number of participants danced without separating their lips, as others played cards and board games.

And while kissing for an hour may sound challenging even without additional activities some of the participants thought they could have carried on kissing.

(Photo: Twitter/@thandojo)