Sports brand Asics has apologized citizens of New Zealand on September 30 for playing explicit content videos on large television screens above their store. The New Zealand arm of Japanese sports brand broadcast x-rated video on screens above its central Auckland store for several hours, startling Sunday morning shoppers. As per reports, the videos played continuously for about nine hours over the night until staff arrived at the shop around 10 am on Sunday and switched them off. The incident led the brand to apologize.

"Some objectionable content was displayed on the screens. We would like to apologize to anyone who may have seen this," Asics New Zealand said in a Facebook post.

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Spectators report the incident to media

The security guard of the store told the local media that the people who arrived around the store in the morning were shocked. While some averted their eyes, the others simply stopped and watched. One of the spectators complained that the content was totally inappropriate and offensive. It was not something kids should be exposed to, the spectator added. As it was a public place, many from the general public of all age groups saw it.
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The screens were hacked

In the recent development of the incident, the store has said that an unknown person had gained access to its televisions. The company later said the media that they are working on the technical aspects. They added that they will make sure that the incident is not repeated. The brand is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. In recent years their running shoes have been ranked among the top performance footwear in the market. In 2006, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Earlier, Nike Inc owner was impressed by the shoes of Asics after which they had a tie-up. The negotiations broke after several years, with Nike retaining naming rights to several shoes.

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