US President Joe Biden is set to unveil a comprehensive campaign strategy aimed at regaining support among Black voters during a visit to Philadelphia today. Biden will kick off his initiative with a rally at Girard College, a majority-Black private boarding school, followed by an organizing event at a local Black-owned small business.

Here is what you need to know

In the 2020 election, Black voters played a crucial role in Biden's victory over former President Donald Trump, with an overwhelming 92% support compared to Trump's 8%. However, recent polling, including a survey by the New York Times/Sienna, indicates a decline in enthusiasm among Black voters, with Biden now holding a 69% to 18% lead over Trump in this demographic.

The plan

To address this shift, Biden's campaign is rolling out an eight-figure investment plan that focuses on engaging Black student organizations, community groups, churches, and surrogates in key swing states. By making a point of campaigning directly within these communities, Biden hopes to rekindle the support he enjoyed in the last election.

After the rally at Girard College, Biden will attend an event at a local Black-owned business, highlighting his administration's efforts to improve Black household wealth. This dual approach of community engagement and economic advocacy is central to the campaign's strategy.

What is the Biden campaign saying?

Quentin Fulks, Biden's principal deputy campaign manager, emphasized the importance of this initiative, stating to Axios, "Today's launch of the Black Voters for Biden-Harris coalition is yet another example of our campaign working diligently to earn every single vote. This coalition and the newly announced summer outreach and engagement programming serve as the next phase of our campaign's ongoing historic investments in outreach to the backbone of the Biden-Harris coalition — Black voters."

Looking Ahead

Biden's campaign team believes that many of the voters who supported him in 2020 will return to the Democratic party as the 2024 election approaches. However, they are aware that reigniting enthusiasm among young, Black, and Hispanic voters is essential to repeating the success of the previous election.

As the 2024 contest begins to take shape, Biden's new strategy underscores his commitment to maintaining strong support within the Black community and ensuring their voices are central to his campaign.