Bank of Baroda introduces bob BRO savings account for students

Bank of Baroda, a major India’s leading public sector bank, has introduced the bob BRO Savings Account, a zero-balance savings account, designed for students aged between 16 - 25 years. 

Ravindra Singh Negi, Chief General Manager for Retail Liabilities & NRI Business, Bank of Baroda said, “Today’s youth are looking for a richer, more personalised and rewarding experience with their bank, backed by safety and service. The bob BRO Savings Account introduces young adults to the world of banking with a tailor-made product offering that takes care of their specific banking requirements and gives them access to features & benefits that they value the most."

The bob BRO savings account provides students access to a banking programme which has been customised to meet their specific needs, with no minimum balance requirement, and a lifetime complimentary debit card, as per an official statement.

The other advantages includes up to a 15-basis points interest rate concession on education loans, complete waiver of processing fee on education loans and a zero-cost lifetime RuPay Platinum Debit Card.

To tap the youth, the public sector bank has tied up with Mood Indigo (Moodi), IIT Bombay’s annual student fest and as the exclusive banking partner, among others. 

V G Senthilkumar, Head of Marketing & Branding at Bank of Baroda said, “In a rapidly changing landscape, Bank of Baroda continues to evolve and transform to stay relevant and meaningful to a new generation of customers. We take a long-term approach to build lasting relationships that transcend generations. Our association with Mood Indigo is in line with this philosophy.”