Ishq Vishk Rebound Box Office Day 1: Pashmina Roshan's Debut Is One Of The Worst Openers Of 2024

Ishq Vishk Rebound, the Gen Z adaptation of Shahid Kapoor’s debut film, hit cinemas this Friday. Starring Pashmina Roshan, Rohit Saraf, Jibraan Khan, and Naila Grewal, the film had a mediocre opening at the box office, earning Rs 85 lakh according to industry tracker Sacnilk.

Ishq Vishk  Rebound fails to impress audience

Despite a month-long aggressive promotion by the four young leads, the film's performance at the box office has been lackluster. It's uncertain if Ishq Vishk Rebound will gain momentum over the weekend, although there are fewer Hindi films currently in theaters. It might face competition from the previous week's release, Chandu Champion.

On its debut, Ishq Vishk Rebound had an overall occupancy of 15.37 percent, with night shows being the most attended. In Mumbai, with 276 shows, the occupancy was 18.75 percent, while in Delhi-NCR, with 324 shows, it was 15 percent.

Ishq Vishk  Rebound vs other releases

Although its start wasn’t strong, Ishq Vishk Rebound performed better than Vidya Balan's Do Aur Do Pyaar, which earned Rs 60 lakh on its opening day, and Kiran Rao's Laapataa Ladies, which made Rs 75 lakh on its first day. Laapataa Ladies eventually garnered Rs 20.24 crore over its lifetime, gaining more attention after it began streaming.

In addition to the main cast, the film features social media influencer turned actor Kusha Kapila, Supriya Pilgaonkar, Akarsh Khurana, Shataf Figar, and Sheeba Chadha. Directed by Nipun Avinash Dharmadhikari, the rom-com is produced by Ramesh Taurani’s Tips Films, the same production house behind the original 2003 film.