Very Demure, Very Mindful Trend Dominates Social Media

Social media trends evolve rapidly, and the latest sensation is the “very demure, very mindful” trend, popularized by TikTok user Jools Lebron. Following the viral success of the Hwak Tuah girl, Lebron has captivated audiences with her distinctive approach to makeup and demeanour, which has quickly spread across social media platforms.

Very demure, very mindful

Lebron’s videos feature her frequently using the phrase “very demure, very mindful” to describe her makeup choices and lifestyle tips. In one video, she explains her workday look by emphasizing simplicity: “I do a brow gel, very considerate, very approachable, very demure. Let's be mindful while we are at work, ladies; this is not a fashion show.” Her approach highlights a preference for understated elegance over dramatic makeup, resonating with viewers seeking practical beauty tips.

The trend extends beyond beauty advice. Lebron also offers guidance on handling stressful situations with a demure attitude. For example, she suggests arriving at the airport “very early, very on time, very considerate, very demure,” and advises taking action quickly if someone forgets their ID at a bar: “Don’t stay and drink, rather take your ID and leave—very cutesy, very demure.”

As Lebron’s content gained traction, the phrase “very demure, very mindful” began trending on social media, with users adopting it to describe various aspects of their lives. The trend reflects a broader desire for calmness and consideration in daily interactions.

What does author Jess Zafarris have to say?

Jess Zafarris, an etymologist and author, provides insight into the term “demure.” She explains that the Latin root “maturus” means “ripe” or “mature,” relating to the concept of behaving in a composed and reserved manner. Zafarris notes that the term “demure” historically describes women who are well-behaved and not attention-seeking, akin to the way “precocious” describes children who are advanced or disciplined.

This trend, with its emphasis on simplicity and mindfulness, taps into a growing preference for thoughtful and considerate behaviour in an increasingly fast-paced world.