Tech Mahindra and AWS launches sports cloud platform

Tech Mahindra has partnered with Amazon Web Services (AWS) to launch a sports cloud platform, aiming to cater to sports enthusiasts globally. The collaboration aims to provide a comprehensive digital platform for sports organisations, encompassing content and community engagement, customer data management, audience segmentation, and sports analytics. 

Leveraging augmented reality and virtual reality (AR/VR) and metaverse gamification, the platform will enhance stadium-to-home fan experiences. Additionally, it enables sports organisations to transform digital properties, offering tailored services to meet audience needs and generate new revenue streams. This collaboration follows Tech Mahindra and AWS' strategic partnership announced in September, focusing on joint go-to-market initiatives and business growth.

Tech Mahindra's Chief Strategy Officer and Head of Growth, Jagdish Mitra, highlighted the transformative impact of the collaboration with AWS, aiming to revolutionise fan interactions with sports and create dynamic and captivating viewing experiences. 

The Sports Cloud on AWS seeks to establish a personalized, fan-centric community that goes beyond the physical realm of sports.

(With PTI inputs)