‘Singles Ko Paani Pilao Yojana': Singles at Diljit's Delhi Concert Given Free Water Bottles

New Delhi: The Jawaharlal Nehru Stadium of the National Capital was electrified on Saturday night as pop icon Diljit Dosanjh kicked off the India leg of his Dil-Luminati Tour.

The much-anticipated event attracted massive crowds, leading to traffic build-up and long queues of eager fans.

While Diljit's electrifying performance and patriotic gesture of raising the Indian flag were highlights, another quirky moment from the event went viral.

Volunteers from Jeevansathi.com, a matrimonial site, humorously handed out free water bottles to single attendees outside the venue. 

Their T-shirts read “Singles Ko Paani Pilao Yojana,” and the bottles carried a cheeky message: “If you’d joined Jeevansathi, you’d be holding hands, not a bottle.” This creative marketing move has left fans amused and impressed. 

Netizens React

A user commented "Making fun of singles taken to the next level"

Another person remarked "A good marketing strategy by http://Jeevansathi.com :)"

"No matter how you look at it, Jeevansathi's marketing concept is truly innovative" a third user wrote.

A comment read "New business idea"

The Dil-Luminati Tour will continue with a second show in Delhi on October 27 before moving on to cities across India, including Hyderabad, Ahmedabad, and Bangalore.