Swiggy and Zomato Introduce New 'Group Ordering' Option On Apps | Details Inside

The popularity of food delivery platforms for quickly and conveniently ordering meals at home continues to rise. Leading services like Swiggy and Zomato regularly update their apps with new features.

Recently, Swiggy and Zomato introduced a similar new feature “Group Ordering”. This allows people in large groups to place an order together by adding items to the cart from their own phones. This eliminates the need for one person to ask everyone what they want to eat or pass a single phone around for order choices.

While Swiggy already launched this new feature "a few days" ago, Zomato is "gradually rolling it out to all customers."

Sharing details about this new feature on LinkedIn, Swiggy wrote, "Ordering food for a huge group requires next-level managerial skills. Which is exactly what we solved with the Group Ordering feature on the Swiggy food app. Scan a QR code or simply share a link with your gang and everyone can add dishes to one cart!"

"Group Ordering on hashtag#Swiggy went live a few days ago and we saw 6% of all orders on the first weekend of release being made via the feature. The maximum number of users joining one cart so far was 17 (that must have been quite the fun little party). And the best part? The average order value via Group Ordering was 3.7x of our usual orders." the post says. 

Swiggy 'Group Ordering' Post: 

Zomato CEO Deepinder Goyal also shared about their new 'Group Ordering' feature on his X (formerly Twitter) handle.

"Exciting new weekend update: Group Ordering is now on Zomato! You can now share a link with your friends, and everyone can add to the cart seamlessly, making ordering together faster and easier. No more passing the phone around awkwardly to collect everyone's order. We're gradually rolling it out to all customers as we speak." he wrote. 

Zomato 'Group Ordering' Post: 

Zomato's CEO also urged users to try the new feature and share their experiences. "If the feature is available to you, use it for your house party tonight and let us know how it goes."