Updated 15 January 2026 at 10:36 IST
Google Unveils Personal Intelligence Upgrade for Gemini AI
Google has announced the introduction of Personal Intelligence in its Gemini AI platform, marking a step towards more customised and context-aware AI interactions. CEO Sundar Pichai said the feature responds to one of the most frequent requests from users, AI that understands personal context while maintaining user control and privacy. The update signals Google’s broader push to make generative AI more useful in everyday workflows.
- Republic Business
- 2 min read
Google on Wednesday introduced Personal Intelligence within its Gemini artificial intelligence platform, aiming to make interactions more relevant by allowing the AI to better understand individual user context.
Announcing the update, Google CEO Sundar Pichai said the move directly addresses feedback from users. “Answering a top request from our users,” Pichai said, highlighting the demand for AI systems that can adapt to personal needs rather than offering one-size-fits-all responses.
What ‘Personal Intelligence’ Means?
The new capability is designed to allow Gemini to deliver responses that reflect a user’s preferences, habits and ongoing tasks, while also enabling more tailored assistance across use cases such as writing, planning, research and productivity.
Google has positioned Personal Intelligence as a step beyond generic AI responses, focusing on contextual awareness while ensuring users retain control over how much personal information is used.
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Focus on User Control and Trust
Personalisation in AI has increasingly raised concerns around data usage and privacy. Google said the Gemini update has been built with safeguards that allow users to manage and limit personal data access.
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The company has emphasised that personal context is applied only when users opt in, aligning with its broader approach to responsible AI development.
Strategic Importance for Google
The introduction of Personal Intelligence comes as competition intensifies among major technology firms to build AI assistants that are deeply embedded in users’ daily lives.
For Google, strengthening Gemini’s personalisation capabilities is central to its strategy of integrating generative AI across search, workspace tools and consumer devices. Analysts see such features as critical in differentiating AI platforms as users increasingly expect systems that remember context and adapt over time.
Published By : Shourya Jha
Published On: 15 January 2026 at 10:36 IST