Chandu Champion Director Exposes Reality Of Trailer Launch Events: Paid Crowd, Fake Cheers

Ahead of the highly anticipated release of their biographical sports drama Chandu Champion, actor Kartik Aaryan, director Kabir Khan, and their team organised a major trailer launch event in Aaryan’s hometown of Gwalior, Madhya Pradesh, on May 18. This choice was unexpected, as such events are typically held in larger cities like Mumbai for greater visibility. Nevertheless, the launch at Captain Roop Singh Cricket Stadium in Gwalior exceeded expectations, attracting a large crowd of fans who gathered hours before the event started.

Kabir Khan makes a shocking revelation

Director Kabir Khan recently shared the reasoning behind this unique choice, highlighting the genuine admiration of the attendees for the actor. “During our marketing meetings, we started brainstorming as to where to organise the trailer launch. We were very happy seeing both the trailer and the final cut of the film. So we wished to organise a good event. However, the ideas that came to us initially were all very normal, like organising it at a big or iconic place,” Khan explained.

“While the discussions were progressing, Kartik suggested Gwalior, and it felt right instantly. As a storyteller, it immediately clicked for me. This is the story of a boy from Gwalior coming to make it big in the film industry and then taking back a big film of his and watching it with his own people.”

“We immediately loved the idea. When we do it in Mumbai, there would be a crowd, but half of them would have been paid to attend. They will be given t-shirts and will keep shouting. But at the stadium in Gwalior, when thousands of people came shouting ‘Kartik bhaiya,’ it hit different,” he added.

Who all will feature in Chandu Champion?

Chandu Champion features Kartik Aaryan as the main lead. The movie also stars Bhuvan Arora, Yashpal Sharma, Rajpal Yadav, Aniruddh Dave, and Vijay Raaz. Chandu Champion is set to release in theatres on June 14.