'Bharat Ki Laxmi' to salute 'Nari Shakti' of India this Diwali

Prime Minister Narendra Modi's new campaign 'Bharat Ki Laxmi' is aimed at empowering the women of the country. In his address to the nation during 'Mann Ki Baat', the Prime Minister said that it's time we felicitate daughters and he urged the citizens to share stories of women achievers they know of with the hashtag #BharatkiLaxmi. Soon #Bharatkilaxmi started trending on Social media.

'Bharat Ki Laxmi' calls to celebrate daughters on Diwali

Badminton star PV Sindhu and Bollywood star Deepika Padukone have also supported the campaign. Both of them shared a video on their social media pages. In the video, the two icons were seen talking about the initiative that aims to bring to light the commendable work done by women across the nation.

READ | Maharashtra Elections: Deepika Padukone casts her vote, Watch video

'India's Nari Shakti epitomises talent and tenacity'

Prime Minister Narendra Modi also shared the video and said that India’s Nari Shakti epitomises talent and tenacity, determination and dedication and stated Indian ethos has always taught us to strive for women empowerment. 

This is not the first time that Prime Minister Narendra Modi has launched such campaigns supporting women empowerment. In 2015, the PM launched 'Selfie with Daughter' where he urged the parents to share pictures with their daughters on social media. He said that the campaign was inspired by a Sarpanch in Haryana, which caught his eye. The Prime Minister said that the concept will bring a boost to the Centre's 'Beti Bachao' campaign. 

READ | Former Google CEO would love to see Indian-built apps used in US

READ | PV Sindhu is the world's 13th highest-paid woman athlete: Forbes