MS Dhoni moves Supreme Court against Amrapali builders over unpaid dues of Rs 40 crore

Indian cricket superstar MS Dhoni has moved the Supreme Court against the Amrapali group seeking the court’s intervention to get unpaid dues of around Rs 40 crore from the firm for using his services in branding and marketing activities for six years.

The Amrapali group had roped in Dhoni as its brand ambassador in 2009.  Dhoni had granted exclusive rights to the builder to use his endorsement in marketing and public relations activities.

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As per a report, Rhiti Sports, the firm managing the former Indian cricket captain had moved the Delhi High Court against embattled real estate company in April 2018 to recover dues worth Rs 150 crores towards Dhoni's endorsements.

Dhoni had resigned as the brand ambassador of realty firm Amrapali in 2016, days after the unhappy residents of a housing project in Noida launched a social media campaign asking the cricketer to disassociate himself from the builder.

The complaints from the residents of Amrapali's Saphhire project in Noida had gone viral on Twitter over the past few days after they tagged Dhoni in their tweets asking the cricketer to disassociate himself from the builder or force the company to ensure completion of pending work.

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"Dhoni is no longer our brand ambassador... I do not want his image to be affected because of being attached to Amrapali," company Chairman and Managing Director (CMD) Anil Sharma told Press Trust of India.

"This decision was taken mutually by Dhoni and us," he added. He was the brand ambassador of the company for the last 6-7 years.

The Amrapali Group is one of India’s leading real estate companies. 

Over 4,000 buyers of the group’s Golf  Homes project are the worst sufferers after the real estate giant delayed the possession by about 15 months and allegedly stalling the construction work.

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(With PTI inputs)