Who is Piyush Pratik? IIT Graduate Who Presented iPhone 16 Camera Control During Apple Event

New Delhi: Piyush Pratik, an Indian-origin product manager at Apple , gained widespread attention for his role in the 2024 iPhone 16 event, where he introduced the much-anticipated Camera Control feature. His appearance at the event and impressive career journey have sparked interest across social media, celebrating his achievements.

Educational Background and Early Career

Pratik is a graduate of the Indian Institute of Technology ( IIT ) Delhi, where he completed a Dual Degree in Biochemical Engineering and Biotechnology. His career began as an associate consultant at Bain & Company, a global management consulting firm, where he honed his skills in strategic planning and problem-solving.

In 2013, Pratik joined InMobi, one of the world's leading advertising technology companies. There, he quickly rose through the ranks, serving as Global Lead for Product Marketing and later as Director of Product Strategy and Operations.

Stanford and the Journey to Apple

In 2017, Pratik’s ambitions led him to Stanford Business School, where he earned an MBA on a full Reliance Dhirubhai Scholarship. Following his graduation, he joined Apple as a product manager in 2019, playing a critical role in shaping the company’s flagship product—the iPhone.

At Apple , Pratik is responsible for global product management and marketing of the iPhone. His role involves collaborating with cross-functional teams including engineering, design, operations, and marketing to define hardware and software features. He has been instrumental in the development of earlier iPhone models, such as the iPhone 13 series and iPhone SE (2nd generation).

Spotlight at the iPhone 16 Event

Pratik’s presentation of the Camera Control feature at the iPhone 16 event was one of the highlights of the launch. The new feature allows users to easily adjust camera settings such as exposure, zoom, and filters, making the iPhone 16’s camera more accessible and versatile.

His appearance at the event was celebrated on social media. One person wrote on X, “Just got to know about an Indian at iPhone 16 Launch. Piyush Pratik, Product Manager at Apple - IIT Delhi Gold Medalist - Stanford - Worked at Bain & Co., InMobi. Damn, what a profile." Another user praised him for making Indians proud by being a key presenter at a major global tech event.

Professional Impact

In his current role, Pratik partners with various departments to ensure the success of each iPhone model, overseeing everything from product positioning and messaging to customer visits and global trade show appearances. His work has solidified his position as a key figure in Apple ’s product development, with his most recent contribution being the innovative Camera Control feature in the iPhone 16 series.

Pratik’s journey from IIT Delhi to Apple is a testament to his dedication and expertise, positioning him as one of the rising stars in the tech world.