Published 19:11 IST, October 1st 2024
Coffee Trends That'll Keep You Hooked To This Beverage
The coffee-infused trends that are garnering global popularity. Have a look at the one's to look out for in 2024.
The comforting aroma of freshly brewed coffee has become a beloved staple worldwide, with around 12-13 per cent of the global population enjoying this rich beverage. Countries like China, Korea, and Japan celebrate coffee through various rituals, highlighting its cultural significance.
Functional blends are on the rise
Consumers are increasingly seeking coffee that offers health benefits. This trend has led to the emergence of coffee blends infused with herbs and spices such as ashwagandha, turmeric, and ginger. Brands are also incorporating vitamins, minerals, and even proteins to transform coffee into a wellness drink that supports overall health.
Sustainability takes centre stage
Coffee production has a substantial environmental impact, with the UN Food and Agriculture Organization noting that it takes 140 litres of water to produce just one cup. In 2024, a growing number of consumers became aware of this issue, driving demand for sustainably sourced coffee. Coffee grown on regenerative farms that prioritize ecosystem restoration is becoming increasingly popular among eco-conscious drinkers.
Zero-waste initiatives
This year also saw a significant shift toward zero-waste practices. Many brands are adopting biodegradable packaging, reducing waste, and exploring compostable pods. Efforts to repurpose coffee grounds have gained traction, with uses ranging from cosmetics to soil enhancers, contributing to a more sustainable coffee culture.
Plant-based milk alternatives
As lactose intolerance becomes more prevalent, coffee brands have expanded their offerings to include plant-based milk alternatives. Almond milk has emerged as a top choice in lattes and frappes, catering to diverse dietary preferences and ensuring that everyone can enjoy their coffee just the way they like it.
Updated 19:11 IST, October 1st 2024