While Beyond Meat has been a new global trend, the Scottish Craft Beer Company - BrewDog, has launched a 'Hybrid Burger' on Thursday, to satisfy those unwilling to let go of meat. The burger called 'the Hybrid Burger' consists of 50% plant-based Beyond Meat and a 50% beef patty, as shared y BrewDog. The burger also comes with bizarre green Matcha Tea buns.
INTRODUCING: THE HYBRID BURGER 🍔— BrewDog (@BrewDog) October 3, 2019
50% plant-based Beyond Meat & 50% beef burger patty.
Melted vegan gouda cheese.
Crispy onion straws.
All sandwiched between Matcha Tea buns.
50% less meat, 100% delicious.
Try it now in your local burger-flipping BrewDog bar. pic.twitter.com/BvsHY1IqL5
And the point of this creation is what exactly ? 🤔— MrPipinfort (@pipinfort) October 3, 2019
I don’t get it. Eat meat or be vegan / vegetarian. All or nothing.— Carrie (@hod_socks) October 3, 2019
As someone who enjoys meat, this burger is dumb.— DJS 🍦 (@DJS2k8) October 3, 2019
I do enjoy the idea of eating a Beyond Burger to see how it actually compares to real meat, but when its 50/50, what's the point???
All or nothing
Earlier, Burger King had launched the 'Impossible Burger' which was basically plant-based burgers that imitate the taste of beef. According to reports, the Impossible Burger is a blend of soy and potato proteins. Impossible Foods which is the parent company and the brainchild of the Impossible Burger uses methylcellulose, a bulk-forming binder that also serves as a great source of fiber. While many wondered if vegetarians would be craving such meatless wonders, reports have claimed that the taste is very meat-like inspite of not containing any meat.
Impossible Foods' rival company 'Beyond Meat' too deals with the production of plant-based burgers. In May 2016, it released the first plant-based burger to be sold in the meat section of grocery stores, on an international basis. Meanwhile, both companies have been stating the environmental benefits of abstaining from meat as a key part of their marketing strategy, as per reports. They have stated that consuming meatless burgers do attribute to some amount of reducing one's carbon footprint. But to claim that it’s the most climate-friendly thing to do is certainly false, say researchers.