BrewDog Launches 'Hybrid Burger': 50% Vegan, 50% Meat, Faces Backlash

Food

While Beyond Meat has been a new global trend, the Scottish Craft Beer Company - BrewDog, has launched a 'Hybrid Burger', for those unwilling to give up meat

Written By Suchitra Karthikeyan | Mumbai | Updated On:
BrewDog

While Beyond Meat has been a new global trend, the Scottish Craft Beer Company - BrewDog, has launched a 'Hybrid Burger' on Thursday, to satisfy those unwilling to let go of meat. The burger called 'the Hybrid Burger' consists of 50% plant-based Beyond Meat and a 50% beef patty, as shared y BrewDog. The burger also comes with bizarre green Matcha Tea buns.

BrewDog launches 'Hybrid Burger'

READ | KFC trials 'Beyond Meat Fried Chicken', sells 90-day supply in one day

Netizens have not been kind to the 'lazy and unnecessary' invention:

READ | Fast-food giant McDonald's to launch vegan burger in Israel, here's what it's all about

Burger King's Impossible Burger

Earlier, Burger King had launched the 'Impossible Burger' which was basically plant-based burgers that imitate the taste of beef. According to reports, the Impossible Burger is a blend of soy and potato proteins.  Impossible Foods which is the parent company and the brainchild of the Impossible Burger uses methylcellulose, a bulk-forming binder that also serves as a great source of fiber. While many wondered if vegetarians would be craving such meatless wonders, reports have claimed that the taste is very meat-like inspite of not containing any meat.

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Beyond Meat

Impossible Foods' rival company 'Beyond Meat' too deals with the production of plant-based burgers. In May 2016, it released the first plant-based burger to be sold in the meat section of grocery stores, on an international basis.  Meanwhile, both companies have been stating the environmental benefits of abstaining from meat as a key part of their marketing strategy, as per reports. They have stated that consuming meatless burgers do attribute to some amount of reducing one's carbon footprint. But to claim that it’s the most climate-friendly thing to do is certainly false, say researchers.

READ | McDonalds 'Halal' meat controversy: Petition demands McD policy change

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