Cricket News

ICC Wants India's Revenue Slashed Amid Tax Rumble, BCCI To Seek Legal Counsel

Written By Koushik Narayanan | Mumbai | Published:

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  • The Shashank Manohar-led International Cricket Council (ICC) wants complete tax exemption for all global events happening in India and is still awaiting waiver for the 2016 World T20 held in the country
  • In the recorded minutes uploaded on the BCCI's website, it is stated that the ICC wants to slash the BCCI's annual revenue and recover the amount
  • The ICC on Wednesday released the digital content numbers with various platforms delivering a cumulative 3.5 billion views with a further 1 billion from digital clips licensees making it one of the most-watched global sporting events

The BCCI is set to seek advice from an English law firm after the ICC threatened to deduct a part of the Indian cricket board's annual revenue share in a continuing tussle on tax exemptions for events held in India.

Tax war between ICC and BCCI

The Shashank Manohar-led International Cricket Council (ICC) wants complete tax exemption for all global events happening in India and is still awaiting waiver for the 2016 World T20 held in the country.

According to the latest documentation of the July 6 Committee of Administrators (CoA) meeting here, the ICC wants to recover the tax burden for the 2016 event by slashing the BCCI annual share from the ICC revenue.

The BCCI legal team has informed the CoA that the Board "ensured all efforts to make tax exemptions to ICC. Prior to this event (2016), these events have always received tax exemptions."

In the recorded minutes uploaded on the BCCI's website, it is stated that the ICC wants to slash the BCCI's annual revenue and recover the amount.

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A record number of views for ICC

The ICC on Wednesday released the digital content numbers with various platforms delivering a cumulative 3.5 billion views with a further 1 billion from digital clips licensees making it one of the most-watched global sporting events.

The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views. 

The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on Facebook, there were over 1.2 billion minutes of content watched over 10 billion impressions and over 68 million engagements.

Millions of views across platforms

On Social Media, 14 million new followers were added across ICC and CWC channels and over 22,000 pieces of content were posted through the event. 

The ICC social media channels garnered 481 million engagements across channels with Instagram providing over 60% of engagements. Three separate posts crossed over 1 million engagements out of which two were hugely popular bespoke picture graphics commissioned by the ICC.

There were 75 million unique users on the ICC website and app with 272 million page views of the official event website. More than 41 million fantasy teams were created throughout the event on the ICC app. 

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(With PTI inputs)

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