Logan Paul is one of the richest and most popular personalities on YouTube with over 20 million subscribers and 67 plus million views. Logan Paul has never shied away from making any risky career moves as he recently faced off against fellow YouTube sensation KSI, suffering a controversial decision loss in the blockbuster rematch.
Let's take a look at how the 24-year-old turned his life around as he went from making small videos in the backyard to becoming a millionaire and social media star.
Logan Paul gained popularity through posting videos on the video hosting app 'Vine'. He would use the platform to make short shorts of himself making pranks, jokes, and other stuff. He had a massive following of over 9.4 million before Vine finally shut down. But the popularity he had amassed on the now-obsolete video-sharing app allowed him to make a smooth transition to other major social media services like Facebook and Instagram, and YouTube. It was around this time that he started doing sponsored posts for advertisers.
In 2014, Logan Paul moved to Los Angeles as he desired to take up entertainment and acting as a career. He took some acting classes and managed to get a few small roles in some television series. Paul already had a YouTube channel where he would post regularly following the closure of Vine, but in 2015, he had registered another vlogs channel which later became insanely popular.
Logan Paul's YouTube channels bring a whole lot of cash. By the year 2017, he had already made an estimated $12.5 million. He later went on to partner with Pepsi and was the face of Dunkin' Donuts.
Besides all the success, the 24-year-old has been involved in many controversies from perpetuating racist stereotypes about men from different races to facing temporary suspension on YouTube for his behaviour. The controversies not only cost him brand deals but also saw his YouTube numbers tank.
Logan Paul showed interest in a boxing showdown against KSI that took place in 2018, a fight that resulted in a draw but generated a revenue of over $11 million. He recently had a rematch against KSI on November 9 this year and was narrowly defeated by the opponent via decision loss.