High Prices and Import Halt Dampen Gold Buying Ahead of Akshaya Tritiya 2026

Gold demand in India remained subdued this week as record-high prices of approximately ₹153,200 per 10 grams deterred retail buyers ahead of Akshaya Tritiya on April 19. The market is also grappling with a supply squeeze, as tons of bullion remain stuck at customs.

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Gold Demand Slumps Ahead of Akshaya Tritiya | Image: Freepik

Gold demand in India was modest this week, as high domestic prices weighed on retail purchases ahead of the key Akshaya Tritiya festival weekend, while premiums in China held steady.

Dealers quoted discounts <XAU-IN-PREM> of up to $4 an ounce and though some quoted premiums of $14 an ounce over official domestic prices this week helped by festival-related demand, inclusive of 6% import and 3% sales levies, compared with last week's discounts of up to $6 an ounce and premiums of $9.

Domestic gold prices were trading around 153,200 rupees per 10 grams on Friday, after rising to 155,065 rupees earlier this week, the highest in a month.

"Retail demand is not picking up even as the Akshaya Tritiya festival approaches. Usually, retail buyers book gold in advance, but this year they are not very keen due to higher prices," said a Bengaluru-based jeweller.

Akshaya Tritiya, the second-biggest gold-buying festival after Dhanteras, when buying gold is considered auspicious, will be celebrated on April 19.

Indian banks have halted gold and silver import orders from overseas suppliers, with tons of the metals stuck at customs as a formal government order has not been issued authorising bullion imports, trade sources said.

In the absence of bank imports, premiums in India would typically have surged, but they are not rising sharply due to weak demand and selling from exchange-traded funds, said a Mumbai-based bullion dealer.

In top consumer China, bullion traded at premiums <XAU-CN-PREM> of $3 to $6 an ounce over the global benchmark price this week, little changed from last week's premiums of $3 to $5.

"Chinese premiums have slipped to just $3 amid weak demand," said Bernard Sin, regional director of Greater China at MKS PAMP.

"Support now comes primarily from (China's) central bank buying, though reserve additions typically slow in the second quarter, limiting momentum."

In Hong Kong, physical gold <XAU-HK-PREM> traded at par to premiums of $2, while in Japan <XAU-SG-PREM>, gold was sold at par with spot prices.

In Singapore <XAU-SG-PREM>, gold was sold at premiums of $1 to $3, the same as last week. (Reporting by Pablo Sinha in Bengaluru and Rajendra Jadhav in Mumbai; Editing by Ronojoy Mazumdar)

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Published By : Shourya Jha

Published On: 17 April 2026 at 13:16 IST