Wipro and Marelli unveil Cabin Digital Twin, reduce development time by 70%

In a collaborative effort, Wipro Limited, a prominent technology services and consulting company, and Marelli Electronic Systems, a leading mobility technology supplier, have successfully developed the industry's first Cabin Digital Twin. This innovative product enables Original Equipment Manufacturers (OEMs) in the automotive sector to swiftly introduce connected vehicle services to the market, addressing the growing complexities of software and data in the industry.

Key Highlights

• Strategic Collaboration: Wipro Limited provided crucial support to Marelli in the creation of its Cabin Digital Twin, showcasing a collaborative effort to enhance the automotive sector's software competence in the cloud.
• Development Efficiency: Leveraging Wipro Cloud car and its extensive AI/ML ecosystem, Marelli successfully developed the first cabin digital twin viable product. The collaboration resulted in a smart, automated, and cloud-native solution that significantly reduces development time and associated costs by nearly 70 per cent.
• Software-Defined Vehicle (SDV) Features: The developed solution enables the efficient testing, validation, and updating of Software-Defined Vehicle (SDV) features, facilitating the rapid release of new software updates to the market.
• Wipro's Technological Expertise: Wipro's cloud and containerised microservices played a crucial role in accelerating the implementation of new features, achieving substantial cost savings, reducing project completion time, and streamlining software updates. This technological prowess empowers OEMs to quickly respond to evolving customer demands.
• Next-Generation Driving Experiences: Yves-Antoine Brun, Vice President, Head of Wipro Engineering Edge Europe, expressed excitement about the collaboration, stating, "Combining traditional solutions with innovative platforms, we are thrilled to help the automotive industry redefine next-generation driving experiences and enable them to deliver a better car every day."
• Multi-Year Partnership: Roberto Secchi, Head of Software Platform and DevOps at Marelli Electronic Systems, highlighted the multi-year partnership with Wipro and acknowledged the significant role played by Wipro's broad SDV talent pool in the development of this groundbreaking innovation.

This collaborative initiative underscores the commitment of both companies to drive innovation in the automotive industry. The Cabin Digital Twin not only addresses the current challenges of software complexity but also paves the way for a more connected and dynamic future in the automotive sector.