Updated 14 July 2025 at 14:24 IST
VIP Industries Stock Jumps 8%: What’s Really Driving This Sudden Rally?
As of 12:18 PM, VIP Industries shares were trading 7.4% higher at Rs 561.40 on the National Stock Exchange (NSE). Despite today’s gains, its stock is down 8% so far in 2025 and has dropped 14% over the past year—well behind the Nifty 50, which has risen 16% this year and around 30% in the same 12-month period. T
Shares of VIP Industries jumped up to 8% on Friday after the company announced a key technology partnership aimed at improving its digital systems and post-purchase customer experience.
The luggage maker has partnered with Unicommerce, a leading supply chain software platform, to upgrade and streamline its backend operations for online orders. The sharp rise in the stock reflects investor optimism over VIP’s efforts to modernize its e-commerce setup amid growing online demand.
As of 12:18 PM, VIP Industries shares were trading 7.4% higher at Rs 561.40 on the National Stock Exchange (NSE). Despite today’s gains, its stock is down 8% so far in 2025 and has dropped 14% over the past year—well behind the Nifty 50, which has risen 16% this year and around 30% in the same 12-month period. T
According to the company, the current rebound suggests a shift in sentiment as the company sharpens its focus on digital transformation and operational efficiency.
Streamlining operations
The partnership will help VIP Industries manage its online sales on different platforms using one central dashboard. It has adopted Unicommerce’s Order and Warehouse Management Systems to automate order processing across its own website and various online marketplaces.
According to the company, the new system will enable faster order fulfilment, better inventory control, and a smoother customer experience—key factors in staying competitive in today’s digital-first retail environment.
“By simplifying its warehouse operations, VIP Bags will ensure faster and more accurate deliveries of its products. Unicommerce’s solutions will also enable VIP Industries to manage the operational complexities related to the varied size of its products, some of which require larger shipping labels, shipment of combo bundles from one or more locations etc.
Digital push
VIP Industries, a leading name in travel gear, backpacks, and handbags, has been working to expand its presence across online platforms. As travel industry recovers after COVID and customers expect faster deliveries and better service, the company’s investment in backend technology is seen as a timely and strategic move.
The partnership with Unicommerce will also help VIP manage spikes in demand, handle returns more smoothly and grow its online reach across different regions.
According to VIP Industries, Unicommerce’s decade long experience of working with brands across different industries provides it a deeper understanding of the distinctive pain points faced throughout e-commerce journeys. Its sector-agnostic platform allows it to utilize & implement these learnings across sectors to solve common and specific problems, the company claimed.
Published By : Avishek Banerjee
Published On: 14 July 2025 at 14:24 IST