Eros Now apologises after #BoycottErosNow trends online over ‘vulgar’ Navratri memes
#BoycottErosNow started trending online after netizens expressed displeasure over production house sharing 'vulgar' Navratri memes. Eros Now has now apologised
After United States Vice-Presidential candidate Kamala Harris’ niece Meena, OTT platform Eros Now has hurt sentiments of Hindus across the globe after the production company shared "vulgar" tweets and memes on Navratri. On Thursday morning, Twitter witnessed the hashtag #BoycottErosNow as one of its top trends.
Ever since the 9-day festival commenced on Saturday, Eros Now has been posting pictures from films produced by their company. One of the many posts, starring Katrina Kaif, with the caption, “Do you want to put the ratri in my Navratri” and the other having Salman Khan with the words, “You need a dandi to play dandiya – I have one.” has irked the netizens. It looks like with some of their posts, Eros Now intended to suggest colours and fashion advice to their followers on social media for Navratri.
'We have deleted the concerned posts'
Soon after the production house issued an apology through a tweet saying, "We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone's emotions. We have deleted the concerned posts and we apologise for having offended anybody's sentiments."
Bollywood actor Kangana Ranaut also reacted to the trend and said that ‘all streaming platforms are nothing but a porn hub.’ Kangana added that one must preserve cinema as a ‘community viewing theatre experience’.
Kangana in another tweet said that it was not different for international platforms, the content was ‘sensational’ as ‘overtly sexual, deeply gruesome brutal, violent content’ was being manufactured to ‘arouse the viewer’s sexual appetite’ and that it was hard to clear.
Published By : Jay Pandya
Published On: 22 October 2020 at 14:55 IST