Shah Rukh Khan In Trouble, Case Filed Against Actor Over Misleading Ads

A case has been filed against Bollywood star Shah Rukh Khan in Raipur court for featuring in misleading advertisements. Advocate Faizan Khan filed the case and court took immediate cognizance of the matter. Faizan has objected to the Pathaan actor featuring in misleading advertisements of Vimal Pan Masala, Fair and Handsome and Online Rummy. Moreover, companies including Google India, Amazon Prime, Netflix, ITC Limited have also become respondents in the case and notices have been issued to them.

After a heated debate, the court noted, "Misleading advertisements are misleading the youth and children." Advocate Virat Verma said, "Big stars like Shahrukh are misleading the youth of the country."

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Earlier this month, SRK was issued a legal notice for featuring in advertisements of a pan masala brand and endorsing the product alongside Tiger Shroff and Ajay Devgn. He was issued a notice by Jaipur's district consumer disputes redressal forum, asking him to appear before them for an alleged misleading advertisement of the Vimal Pan Masala, which claims each grain of pan masala contains saffron or kesar. The ad tagline says, "dane dane mein hai kesar ka dum" (each grain has strength of saffron).

The complainant said that JB Industries manufactures Vimal Pan Masala. "The three actors, including Shahrukh Khan, Ajay Devgan and Tiger Shroff, advertise it to increase its sales. It is claimed in the advertisement that it contains saffron. However, the truth is that the price of saffron is around ₹4 lakh rupees per kg and their pan Masala with tobacco pouch comes in at ₹5. In such a situation, forget about adding saffron, even its fragrance cannot be added to it," the petitioner said.