'Deeply Regret': Designers Shivan And Narresh Apologise Amid Backlash Over ‘Obscene’ Attire in Gulmarg

New Delhi: Designer duo Shivan & Narresh found themselves at the center of controversy after their recent fashion show in Gulmarg sparked public outrage. 

The Delhi-based designers, who were marking the 15th anniversary of their label, showcased a skiwear collection on March 7, an event that has now drawn criticism for being held during the holy month of Ramzan and for allegedly featuring "obscene" garments.

Designers Issue Apology

Amid the backlash, Shivan & Narresh issued an official apology statement on their X page, expressing deep regret over the controversy.

"We deeply regret any hurt caused by our recent presentation in Gulmarg during the holy month of Ramadan. Our sole intention was to celebrate creativity and the ski & apres-ski lifestyle, without any desire to offend anyone or any religious sentiments.

"Respect for all cultures and traditions is at our heart, and we acknowledge the concerns raised. We sincerely apologise for any unintended discomfort and appreciate the feedback from our community. We remain committed to being more mindful and respectful," they said in the statement.

The Outrage

The controversy gained momentum after Kashmir’s chief priest, Mirwaiz Umar Farooq, took to X (formerly Twitter) on Sunday to condemn the event. Calling it "outrageous," 

"How could it be tolerated in the valley known for its Sufi, saint culture and the deeply religious outlook of its people?" Farooq wrote. 

Jammu and Kashmir Chief Minister Omar Abdullah also weighed in, stating that he found the public’s anger “totally understandable” and had ordered an inquiry into the matter. 

"The images I have seen show a complete disregard for local sensitivities and that too during this holy month," he posted on X. He assured that a detailed report would be submitted within 24 hours, after which further action would be determined.

The issue even escalated to the Jammu and Kashmir Assembly on Monday, where members voiced their displeasure over the event. 

Addressing the matter in the Assembly, Abdullah remarked, “Some people are saying that such a show should not have happened in the month of Ramzan. After what I have seen, I am of the opinion that it should not have taken place any time of the year.”

He clarified that the government had no role in organizing the event and stated that strict action would be taken if any law had been violated.

Public Backlash and Calls for Accountability

Social activist Raja Muzaffar Bhat also criticized the event, calling it an attempt to erode Kashmir’s moral, religious, and ethical values.  

"Who allowed this nude fashion show at Gulmarg in Holy Ramzan? Semi-nude men and women walking on snow. Will Tourism Deptt, CEO GDA throw some light? Why are you hell-bent on demolishing our moral, ethical, cultural, and religious values?" he wrote on X.

Many social media users joined in the criticism, with one user calling the event “a shameless mockery” of Kashmiri faith and culture. Another user, who identified as a Kashmiri Hindu, stated, “We are not against fashion, but there’s a time and decorum for everything. Stop killing our culture with NUDITY, PLEASE.”