India's Food Regulator Bars Dabur from Selling Products with Misleading '100%' Claims

India's food safety regulator on Monday issued an order to ​Dabur India (DABU.NS), prohibiting the sale ‌of food products with misleading "100%" claims.

Here are more details:

• The Food Safety and ​Standards Authority of India (FSSAI) in ​a social media post said ⁠products sold on Dabur's website ​claimed some of its products were "100% ​Natural", "100% Pure" and "100% Organic", which were ambiguous, unverifiable and likely to mislead consumers.
• FSSAI's ​prohibition order covers products including ​honey, apple cider vinegar, coconut oil, cow ghee, ‌coconut water and coconut milk.
• It also said some products displayed the "Jaivik Bharat" logo, a certification introduced by ​the FSSAI ​identifying ⁠organic food, without valid FSSAI endorsement.
• Despite an earlier ​notice directing discontinuation of misleading "100%" ​claims, ⁠Dabur did not take corrective action, the regulator said.
• FSSAI also directed ⁠Dabur ​to submit an 'Action ​Taken Report' within 15 days.