Debate With Arnab: NDA VS INDI – Right Wing Back In The Social Media Game?

Debate With Arnab on India’s fast-intensifying social-media political battle. The BJP has stepped up a coordinated digital push using memes, satire, movie clips and cross-posting by state-unit handles to counter the Congress and Rahul Gandhi’s online outreach. The renewed campaign has sparked a wider debate: has the right wing regained momentum in India’s online narrative war?

The discussion examines the battle for Gen Z attention across X, Instagram, YouTube and short-video platforms; the growing use of political memes and AI-generated content; and whether online engagement can shape real-world electoral narratives ahead of the 2027 state elections and the 2029 Lok Sabha contest. Reports indicate BJP state handles have amplified messaging around the party’s “Dimagi Naxal” narrative, while Congress is expanding youth-focused digital outreach.