Meta introduces AI video editing tools for Instagram and Facebook

Meta Platforms released two AI-driven video editing tools on Thursday, designed for use on Instagram or Facebook. The first, Emu Video, creates concise four-second videos accompanied by a caption, photo, or image, along with a descriptive prompt. The second, Emu Edit, streamlines the video editing process, particularly with text prompts, offering users greater flexibility in modifying their videos.

These tools mark an evolution of the Emu model, Meta's parent AI, which initially generated images based on text prompts. Emu has been instrumental in powering generative AI technology and various AI image-editing tools for Instagram. Users can use these tools to capture a photo and manipulate its visual style or background.

Embracing generative AI

Over the past year, businesses and enterprises have increasingly embraced the emerging generative AI market, seeking enhanced capabilities and streamlined business processes. This trend gained momentum with the introduction of OpenAI's ChatGPT in the previous year.

Meta Platforms, the social media giant, has been actively advancing in the AI domain, positioning itself as a major contender alongside industry giants like Microsoft, Alphabet's Google, and Amazon. The launch of these AI-based video editing features underscores Meta's commitment to staying at the forefront of technological innovation in the dynamic realm of social media and artificial intelligence.

(With Reuters inputs)