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Updated January 5th, 2024 at 13:38 IST

Audi India retail sales jump 89% in 2023

Audi's high-end models including the Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, RS Q8, e-tron GT, and RS e-tron GT continued to gain attention in Indian market.

Audi
Audi | Image:Audi India
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Audi India sales zoom: Audi has recorded an 89 per cent growth in its retail sales within India for the year 2023, selling a total of 7,931 units—a major uptick from the 4,187 units sold in 2022. This surge can be attributed to new launches such as the Q3 Sportback, Q8 e-tron, and Q8 Sportback e-tron, alongside sustained demand for established models like the A4, A6, and Q5.

Furthermore, high-end models including the Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, RS Q8, e-tron GT, and RS e-tron GT continued to attract strong interest from consumers.

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Balbir Singh Dhillon, Head of Audi India, expressed satisfaction with the brand's performance, highlighting the robust demand for their diversified product portfolio. As of the end of 2023, Audi expanded its retail presence to 64 touchpoints nationwide, encompassing showrooms and workshops, along with 25 Audi Approved: plus showrooms.

Dhillon conveyed optimism about sustaining this momentum into 2024, emphasising Audi India's commitment to customer satisfaction and product excellence. He pointed out that one in every four Audi customers opts for repeat purchases, indicating a positive brand loyalty trajectory. 

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Additionally, Audi's pre-owned car segment, Audi Approved: plus, saw a remarkable 62 per cent growth in 2023. Looking ahead, Dhillon revealed plans for further expansion in the pre-owned car business and underscored the brand's focus on digitalisation and network enhancement in the upcoming year.

However, Dhillon also cautioned about potential supply chain disruptions in the upcoming quarter due to the ongoing Red Sea crisis. He anticipates possible delays in shipments of components to India, which could impact sales temporarily.

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(With PTI inputs)

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Published January 5th, 2024 at 13:38 IST

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