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Updated December 24th, 2023 at 15:54 IST

Are you a big fan of soft drinks? Here are top 5 most valuable beverage brands in the world

With consumers becoming more health-conscious, the landscape is gradually shifting as new players focusing on natural, organic drinks make inroads.

Business Desk
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Representative Image | Image:Unsplash
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The beverage industry is a massive, multi-billion dollar market comprising various segments including soda, juices, bottled water, coffee, tea, energy drinks, and more. Some of the most recognized brands worldwide are beverage companies that have built powerful reputations and cult followings over many decades. With consumers becoming more health-conscious, the landscape is gradually shifting as new players focusing on natural, organic drinks make inroads and legacy brands adapt to changing preferences. However, the top soda brands still dominate in terms of brand value and revenue.


Here are the 5 most valuable beverage brands in the world today:

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1. Coca-Cola
Coca-Cola remains one of the most iconic brands ever created in the soft drink world. For over 130 years, Coke has built an position in the global beverage market through efficient marketing, effective formula tweaks, and strategic partnerships like its exclusive deals with McDonalds and other fast food chains.
Its portfolio includes over 500 brands ranging from sodas like Sprite and Fanta to juices, sports drinks, water, coffee and tea. Coca-Cola has a presence in over 200 countries worldwide.
Brand value: $59.2 billion
Revenue: $38.7 billion (2021)

2. Pepsi
Pepsi, Coca-Cola's archrival, is almost as widespread and trails it by a small margin in terms of brand value and revenue. Pepsi has expanded into over 200 nations and territories from its humble origins in the 1890s. Its product line is similar to Coke's, and it includes Mountain Dew, Gatorade, Tropicana, Lipton tea, Starbucks ready-to-drink coffee, and other brands. Pepsi routinely attempts to erode Coke's market share through aggressive marketing and celebrity endorsements.
Brand value: $53.3 billion
Revenue: $79.5 billion (2021)

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3. Nongfu Spring
China’s largest bottled water company Nongfu Spring has seen meteoric growth over the past decade to become one of the world’s most valuable beverage brands. It controls over a quarter of China’s massive bottled water market.
Nongfu sells premium mineral water sourced from natural springs and mountain water resources. It has over 50 bottling plants and sells its products through an extensive distribution network in China.
Brand value: $16.1 billion
Revenue: $4.1 billion (2021)

4. Nestle
Switzerland’s Nestle is the world’s largest food and beverage company. Its expansive portfolio covers everything from chocolate, infant nutrition and coffee to bottled water, milk and ice cream.
Some of Nestle’s most prominent brands are Nespresso, Perrier, S.Pellegrino and Acqua Panna. It has maintained leadership in the bottled water segment through innovation and sustainability initiatives.
Brand value: $16.1 billion
Revenue: $89 billion (2021)

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5. Red Bull
Austria’s Red Bull made energy drinks a worldwide phenomenon and created an entirely new beverage category. It is by far the most popular energy drink thanks to its effective content marketing centred around extreme sports and youth culture.
Over 9 billion cans were sold in 2021 across 171 countries. Red Bull also owns several sports teams like football clubs and Formula One teams.
Brand value: $15.4 billion
Revenue: $8.4 billion (2021)

(Source: Vinut)

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Published December 24th, 2023 at 15:03 IST

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