Advertisement

Updated March 27th, 2024 at 12:37 IST

Chinese EV makers to dominate Bangkok motor show with new launch announcements

China's Zeekr, Xpeng debut at Bangkok Motor Show, Thailand sees EV production capacity at 1 lakh by year end

Reported by: Business Desk
BYD plans to launch third EV in India
China's Zeekr, Xpeng debut at Bangkok Motor Show | Image:BYD
Advertisement

Buoyed by strong Electric Vehicle (EV) sales, Chinese car makers will dominate the Bangkok International Motor Show this week, reaffirming the growing challenge to Japanese auto giants that have long dominated Thailand's vehicle market.

Chinese automakers such as Geely's Zeekr and state-owned Xpeng Motors are set to unveil their latest EVs to Thai customers as they debut at the Bangkok motor show, a week-long expo that opens to the public on Wednesday.

Advertisement

The EV newcomers gave a sneak-peek into their cars and technology at slick booths shoulder to shoulder with those from market leaders like Toyota Motor that are household names in Southeast Asia's second-largest economy.

Hangzhou-headquartered Zeekr will launch two EV models in Thailand in June and open ten showrooms in the country this year, as part of a wider expansion in Southeast Asia, Vice President and Head of Emerging Market Mars Chen said.

Advertisement

The VP and Head of EMS said Zeekr planned to position itself in the premium segment: “In the premium segment, there's a lot of room for a new player like us.” Zeekr will compete with Chinese companies like BYD and Great Wall Motor that currently have the biggest share of Thailand's EV market.

Guangzhou-based Xpeng, which is showcasing a flying drone car at its booth, plans to open five showrooms in Thailand this year to offer higher-end EVs, said Elsa Zhang, senior manager for its overseas business.

Advertisement

Chinese automakers have committed to invest more than $1.44 billion in production facilities in Southeast Asia's largest auto manufacturing hub. 

(With Reuters Inputs) 

Advertisement

Published March 25th, 2024 at 13:05 IST

Your Voice. Now Direct.

Send us your views, we’ll publish them. This section is moderated.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Whatsapp logo